Targeting Multicultural Audiences | Lasana Smith
Lasana Smith, founder of GAROI Media, discusses how her full-service advertising agency focuses on delivering a positive return on investment for its clients, whether it be financial or through traffic or awareness. The company’s secret sauce is research and data-driven strategies that are unique and not intuitive. GAROI Media specializes in multicultural audiences and understands that the Hispanic and Black diaspora are not monoliths, so they break down into subgroups with different dialects and cultures. The agency’s targeting and creative strategies aim to be as granular as possible to reach the right audiences effectively.
Insights & News
Bajan-American’s Marketing Win
Lasana Smith, the Bajan-American CEO of Miami’s GAROI Media, led her team to victory, securing the Digital Marketing Campaign of the Year
Miami Agency Wins Top AMA Honor
GAROI Media, a Miami marketing agency, has been honored with the “Digital Marketing Campaign of the Year” award by the American Marketing Association.
GAROI Media Awarded “Digital Marketing Campaign of the Year” by American Marketing Association
GAROI Media Awarded “Digital Marketing Campaign of the Year” by American Marketing AssociationFounder and CEO Lasana Smith receives the "Digital Marketing Campaign of the Year" award from the American Marketing Association Miami, FL – [January 30, 2024]: GAROI Media,...
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Award Winning Agency
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