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Google & YouTube Election Ad Verification Video Guide

Running political ads on Google and YouTube requires a verification process to ensure transparency and compliance with Google’s policies. This guide will help you understand the steps involved in verifying your ads, making it easier for you to reach your audience effectively during the election year.

Google and YouTube Ad Policies

All advertising on YouTube must comply with Google’s Advertising policies, as YouTube is part of Google. Additionally, YouTube has its own monetization policies that govern what content can be monetized by creators. These policies ensure a safe and positive experience for users, creators, and advertisers. Ads cannot run against content that includes shaming individuals or groups, personal attacks, slander, or defamation.

What is Google Ads Verification?

Google Ads Verification is a crucial process designed to ensure transparency and trust in political advertising. It involves verifying the identity of the advertisers and ensuring that their ads comply with Google’s policies. This verification process helps maintain the integrity of political advertising, making sure that the audience receives accurate information from credible sources.

Google Ads Verification for Clients

For clients looking to run political ads, Google Ads Verification is essential. This process includes verifying your identity, providing accurate payment information, and setting up proper disclosures. Our video guide walks you through each step, making it easier for you to navigate the verification process and get your ads up and running smoothly.

Is Google Ads Verification Mandatory?

Yes, Google Ads Verification is mandatory for all political advertisers. Without completing this verification, your ads will not be eligible to run on Google or YouTube. This requirement ensures that all political ads are transparent and accountable, helping to build trust with your audience and prevent the spread of misinformation.

Why Google Ads Verification Matters

Verification is crucial for transparency, trust, and effective audience reach. It helps ensure that your campaign is compliant with regulations and policies, avoiding any disruptions during the critical election period.


By following our guide, you can ensure that your political ads meet all the requirements, allowing you to focus on your campaign’s success. Watch our video now to get started on the verification process and secure your election ads for the 2024 election year.

Ready to Launch Your Campaign?

Book a free strategy session with us today and start your campaign on the right foot. Our team of experts at GAROI Media will navigate the verification process and create impactful, compliant political ads that reach your target audience.

Author: Lasana Smith, Founder & CEO

Published: June 12, 2024

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