Candidate Endorsements
Campaign Objective
Drive awareness for endorsed candidates and encourage voters to support them.
Dates Live
August 21 – August 18, 2020
Tactics
Digital Billboards and Transit Ads
Mobile Ads (Geofencing)
Paid Social
Display
The Results
Digital Billboards and Transit Ads
Impressions
The Results
Mobile Ads – Geofencing
Impressions
Click Through Rate
The Results
Paid Social
Impressions
The Results
Display
Impressions
Click Through Rate
The Results
Return On Investment
Out of the 12 candidates we promoted through our marketing efforts:
Eight won their Primary election.
One race was so close that her campaign lead to a run-off for the General election.
One race was so close that she requested the ballots be recounted.
More Case Studies
Election Empowerment: Strategic Voter Outreach Success Story
Election Empowerment: Strategic Voter Outreach Success StoryFlorida RisingClient Florida RisingThe ChallengeAmidst escalating concerns over housing, climate change, and civil rights, Florida Rising endorsed 66 progressive candidates before the 2022 primaries and...
Driving Voter Turnout Among Young Women and Women of Color in Florida
Driving Voter Turnout Among Young Women and Women of Color in FloridaClient Women Vote FloridaThe ChallengeFacing low voter turnout among young women and women of color in Florida, GAROI Media was tasked with mobilizing this demographic for the 2020 election. To...
Voter Engagement Campaign
Campaign Objective: To attract as many voters and infrequent voters as possible to register to vote, vote by mail, and volunteer to help spread the message.
City Council Referendum Campaign
Campaign Objective: Create awareness and educate voters on a City Council Referendum
Award Winning Agency
2023 Digital Marketing Campaign of the Year
