Driving Voter Turnout Among Young Women and Women of Color in Florida

Media Services Provided

Our Approach

GAROI Media, in strategic partnership with Women Vote Florida, developed an integrated media and messaging campaign utilizing geo-targeted advertising and tailored to the unique concerns and communication channels of young women and women of color in Florida. We highlighted compelling narratives and influential community voices to contextualize the 2020 election within wider societal and policy discussions. Leveraging key events and electoral milestones, we crafted a consistent series of local and national engagements to maintain public attention on the importance of voter mobilization and participation.

Return on Investment

Despite the challenges of a saturated media environment, GAROI Media, in partnership with Women Vote Florida, successfully broadcasted the importance of the voter mobilization campaign to a wide audience, leading to significant exposure across various platforms. The strategic use of targeted media and public relations efforts resulted in substantial digital engagement, including 8.5 million impressions and a click-through rate that significantly outperformed industry standards. Although the immediate goal was to increase voter turnout among young women and women of color in Florida for the 2020 election, the campaign’s broader impact lay in its contribution to a sustained dialogue on civic participation and the empowerment of historically underrepresented communities.