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Targeting Multicultural Audiences | Lasana Smith

Lasana Smith TV interview simpli.fi

Lasana Smith, founder of GAROI Media, discusses how her full-service advertising agency focuses on delivering a positive return on investment for its clients, whether it be financial or through traffic or awareness. The company’s secret sauce is research and data-driven strategies that are unique and not intuitive. GAROI Media specializes in multicultural audiences and understands that the Hispanic and Black diaspora are not monoliths, so they break down into subgroups with different dialects and cultures. The agency’s targeting and creative strategies aim to be as granular as possible to reach the right audiences effectively.

Insights & News

Maximize Voter Reach with Advanced Voter Graph Technology

Maximize Voter Reach with Advanced Voter Graph Technology

Maximize Voter Reach with Advanced Voter Graph TechnologyDo you know about the targeting limitations Meta has on Facebook and Instagram advertising? Current restrictions confine your targeting to basic demographics: age, gender, and location. Imagine the possibilities...

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The Business of Black Business

The Business of Black Business

The Business of Black Business | Top-Tier Marketing & Advertising | Lasana Smith CEO of GAROI MediaWe’re Learning top-tier marketing and advertising expertise from Special Guest Lasana Smith Founder & CEO of GAROI Media Lasana is known as an authority in the...

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GAROI Media Triumphs at the 2023 AMA Marketing Awards

GAROI Media Triumphs at the 2023 AMA Marketing Awards

GAROI Media Triumphs at the 2023 AMA Marketing AwardsThe American Marketing Association (AMA) is pleased to congratulate the agency “GAROI Media” for being awarded the prestigious “Digital Marketing Campaign of the Year” at the 2023 AMA Marketing Awards. The...

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GAROI’s Marketing Triumph

GAROI’s Marketing Triumph

Miami’s own GAROI Media has been awarded the prestigious “Digital Marketing Campaign of the Year” by the American Marketing Association, showcasing their exceptional work for the New World Symphony.

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Award Winning Agency

2023 Digital Marketing Campaign of the Year

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